/* Helpcona marketing site: tokens sourced from the Helpcona Brand Guide */

:root {
  --orange: #E24E29;
  --orange-dark: #C23C1C;
  --ink: #2A211C;
  --cream: #FBF4ED;
  --page: #E9DFD4;
  --muted: #5C5049;
  --faint: #8A7B70;
  --border: #EEDFD1;
  --peach: #FBEEE6;
  --peach-border: #F0DCCC;
  --gold: #F4A24C;
  --green: #3C5347;
  --green-bg: #EAF1EC;
  --green-border: #D6E5DB;
  --radius-lg: 20px;
  --radius-md: 16px;
  --radius-sm: 12px;
  --shadow: 0 10px 30px rgba(42, 33, 28, 0.08);
}

* { box-sizing: border-box; }

html { scroll-behavior: smooth; }

body {
  margin: 0;
  background: var(--page);
  color: var(--ink);
  font-family: 'Hanken Grotesk', sans-serif;
  -webkit-font-smoothing: antialiased;
}

h1, h2, h3, h4 {
  font-family: 'Space Grotesk', sans-serif;
  letter-spacing: -0.02em;
  margin: 0;
  text-wrap: balance;
}

a { color: var(--orange-dark); text-decoration: none; }
a:hover { color: var(--orange); }

img, svg { max-width: 100%; display: block; }

.wrap {
  max-width: 1120px;
  margin: 0 auto;
  padding: 0 24px;
}

.eyebrow {
  font-family: 'Space Grotesk', sans-serif;
  font-weight: 700;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  font-size: 11.5px;
  color: var(--orange);
}

.btn {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  gap: 8px;
  font-family: 'Space Grotesk', sans-serif;
  font-weight: 700;
  font-size: 15px;
  padding: 14px 26px;
  border-radius: 999px;
  cursor: pointer;
  border: none;
  transition: transform 0.15s ease, box-shadow 0.15s ease, background 0.15s ease;
}
.btn:hover { transform: translateY(-1px); }

.btn-primary {
  background: var(--ink);
  color: #FFF;
}
.btn-primary:hover { background: var(--orange-dark); color: #FFF; }

.btn-on-orange {
  background: #FFF;
  color: var(--orange-dark);
}
.btn-on-orange:hover { background: var(--cream); color: var(--orange-dark); }

.btn-ghost {
  background: transparent;
  color: var(--ink);
  border: 1.5px solid rgba(42, 33, 28, 0.18);
}
.btn-ghost:hover { border-color: var(--ink); color: var(--ink); }

.btn-ghost-light {
  background: transparent;
  color: #FFF;
  border: 1.5px solid rgba(255,255,255,0.55);
}
.btn-ghost-light:hover { background: rgba(255,255,255,0.12); color: #FFF; }

/* ===== Nav ===== */
.nav {
  position: sticky;
  top: 0;
  z-index: 50;
  background: rgba(233, 223, 212, 0.86);
  backdrop-filter: blur(14px);
  -webkit-backdrop-filter: blur(14px);
  border-bottom: 1px solid rgba(42, 33, 28, 0.08);
}
.nav-inner {
  display: flex;
  align-items: center;
  justify-content: space-between;
  padding: 16px 24px;
}
.brand {
  display: flex;
  align-items: center;
  gap: 10px;
  font-family: 'Space Grotesk', sans-serif;
  font-weight: 700;
  font-size: 19px;
  color: var(--ink);
}
.brand:hover { color: var(--ink); }
.mark {
  width: 34px;
  height: 34px;
  border-radius: 10px;
  background: var(--orange);
  display: flex;
  align-items: center;
  justify-content: center;
  flex: none;
}
.mark svg, .mark img { width: 20px; height: 20px; display: block; }

.nav-links {
  display: flex;
  align-items: center;
  gap: 30px;
}
.nav-links a {
  color: var(--ink);
  font-weight: 600;
  font-size: 14.5px;
}
.nav-cta { display: flex; align-items: center; gap: 14px; }
.nav-toggle {
  display: none;
  background: none;
  border: none;
  cursor: pointer;
  padding: 6px;
}
.nav-toggle span {
  display: block;
  width: 22px;
  height: 2px;
  background: var(--ink);
  margin: 5px 0;
  border-radius: 2px;
}

/* ===== Hero ===== */
.hero {
  background: var(--orange);
  color: #FFF;
  position: relative;
  overflow: hidden;
  padding: 84px 0 64px;
}
.hero::before {
  content: '';
  position: absolute;
  top: -160px;
  right: -140px;
  width: 460px;
  height: 460px;
  border: 2px solid rgba(255,255,255,.14);
  border-radius: 50%;
}
.hero::after {
  content: '';
  position: absolute;
  bottom: -220px;
  left: -120px;
  width: 400px;
  height: 400px;
  border: 2px solid rgba(255,255,255,.1);
  border-radius: 50%;
}
.hero-inner { position: relative; }
.hero-badge {
  display: inline-flex;
  align-items: center;
  gap: 10px;
  border: 1.5px solid rgba(255,255,255,.5);
  border-radius: 999px;
  padding: 7px 16px 7px 8px;
  font-size: 12.5px;
  font-weight: 600;
  margin-bottom: 26px;
}
.hero-badge .dot {
  width: 8px; height: 8px; border-radius: 50%; background: var(--gold);
}
.hero h1 {
  font-size: clamp(42px, 7vw, 84px);
  line-height: 0.98;
  max-width: 780px;
}
.hero-lede {
  max-width: 600px;
  font-size: 18px;
  line-height: 1.65;
  opacity: 0.95;
  margin: 22px 0 32px;
}
.hero-actions { display: flex; gap: 14px; flex-wrap: wrap; margin-bottom: 52px; }

.stat-strip {
  background: var(--ink);
  border-radius: var(--radius-md);
  padding: 28px 30px;
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 24px;
  margin-top: 48px;
}
.stat-strip .num {
  font-family: 'Space Grotesk', sans-serif;
  font-weight: 700;
  font-size: 28px;
  color: var(--gold);
  letter-spacing: -0.02em;
}
.stat-strip .label {
  font-size: 12px;
  opacity: 0.75;
  margin-top: 5px;
  line-height: 1.4;
}

/* ===== Social proof strip ===== */
.proof {
  background: var(--cream);
  border-bottom: 1px solid var(--border);
  padding: 22px 0;
  text-align: center;
}
.proof p {
  margin: 0;
  font-family: 'Space Grotesk', sans-serif;
  font-weight: 600;
  font-size: 15px;
  color: var(--muted);
}
.proof strong { color: var(--ink); }

/* ===== Sections ===== */
section { padding: 88px 0; }
.section-head { max-width: 620px; margin-bottom: 42px; }
.section-head.wide { max-width: 760px; }
.section-head h2 { font-size: clamp(30px, 4vw, 42px); margin-top: 10px; }
.section-head p { font-size: 15.5px; line-height: 1.6; color: var(--muted); margin-top: 12px; }
.center { text-align: center; margin-left: auto; margin-right: auto; }

/* Problem grid */
.problem { background: var(--cream); }
.stat-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 14px;
}
.stat-card {
  background: #FFF;
  border: 1px solid var(--border);
  border-radius: var(--radius-md);
  padding: 24px;
  display: flex;
  flex-direction: column;
  gap: 10px;
}
.stat-card .big {
  font-family: 'Space Grotesk', sans-serif;
  font-weight: 700;
  font-size: 30px;
  color: var(--orange);
  letter-spacing: -0.02em;
}
.stat-card p { margin: 0; font-size: 13.5px; line-height: 1.5; color: var(--muted); }
.stat-card.accent-green { background: var(--green-bg); border-color: var(--green-border); }
.stat-card.accent-green .big { color: var(--green); font-size: 22px; }
.stat-card.accent-green p { color: #4C5C52; }
.stat-card.accent-peach { background: var(--peach); border-color: var(--peach-border); }
.stat-card.accent-peach .big { color: var(--orange-dark); font-size: 22px; }

/* How it works */
.steps {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 16px;
}
.step-card {
  background: #FFF;
  border: 1px solid var(--border);
  border-radius: var(--radius-md);
  padding: 26px 24px;
}
.step-num {
  width: 40px; height: 40px;
  border-radius: 11px;
  background: var(--peach);
  color: var(--orange);
  font-family: 'Space Grotesk', sans-serif;
  font-weight: 700;
  font-size: 17px;
  display: flex; align-items: center; justify-content: center;
  margin-bottom: 16px;
}
.step-card h3 { font-size: 17.5px; margin-bottom: 8px; }
.step-card p { margin: 0; font-size: 13.5px; line-height: 1.55; color: var(--muted); }

.roi-block {
  background: var(--orange);
  color: #FFF;
  border-radius: var(--radius-lg);
  padding: 34px 38px;
  margin-top: 20px;
}
.roi-block .eyebrow { color: rgba(255,255,255,.85); }
.roi-block p.big-quote {
  font-family: 'Space Grotesk', sans-serif;
  font-weight: 600;
  font-size: 19px;
  line-height: 1.5;
  margin: 12px 0 0;
  max-width: 760px;
}

/* Personas */
.personas {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 16px;
}
.persona-card {
  background: #FFF;
  border: 1px solid var(--border);
  border-radius: var(--radius-md);
  padding: 26px 28px;
}
.persona-card.accent { background: var(--green-bg); border-color: var(--green-border); }
.persona-top {
  display: flex;
  justify-content: space-between;
  align-items: baseline;
  gap: 10px;
  flex-wrap: wrap;
}
.persona-top h3 { font-size: 18px; }
.persona-card.accent .persona-top h3 { color: var(--green); }
.tag {
  font-family: 'Space Grotesk', sans-serif;
  font-weight: 700;
  font-size: 10.5px;
  letter-spacing: .06em;
  text-transform: uppercase;
  color: var(--orange);
  background: var(--peach);
  padding: 5px 12px;
  border-radius: 999px;
  white-space: nowrap;
}
.persona-card.accent .tag { color: var(--green); background: #FFF; }
.persona-card p { font-size: 13px; line-height: 1.5; color: var(--muted); margin: 10px 0 0; }
.persona-card.accent p { color: #4C5C52; }
.persona-card .label {
  font-family: 'Space Grotesk', sans-serif;
  font-weight: 700;
  font-size: 10px;
  letter-spacing: .08em;
  text-transform: uppercase;
  color: var(--orange-dark);
  margin-top: 14px;
  display: block;
}
.persona-card.accent .label { color: #5E8C77; }

/* Pricing */
.pricing-grid {
  display: grid;
  grid-template-columns: 1fr 1.3fr;
  gap: 18px;
  align-items: start;
}
.price-card {
  background: var(--ink);
  color: var(--cream);
  border-radius: var(--radius-lg);
  padding: 32px;
  position: relative;
  overflow: hidden;
}
.price-card::before {
  content: '';
  position: absolute;
  top: -80px; right: -60px;
  width: 200px; height: 200px;
  border: 2px solid rgba(255,255,255,.12);
  border-radius: 50%;
}
.price-card .rel { position: relative; }
.price-card .plan-label {
  font-size: 10.5px; font-weight: 700; letter-spacing: .12em; text-transform: uppercase; color: var(--gold);
}
.price-card .amount {
  font-family: 'Space Grotesk', sans-serif;
  font-weight: 700;
  font-size: 42px;
  margin: 12px 0 4px;
  letter-spacing: -.02em;
}
.price-card .amount span { font-size: 16px; font-weight: 500; opacity: .7; }
.price-card ul {
  list-style: none;
  padding: 0;
  margin: 0;
  border-top: 1px solid rgba(255,255,255,.14);
  padding-top: 16px;
  font-size: 13.5px;
  line-height: 2;
  opacity: .92;
}
.price-card .note { font-size: 12px; opacity: .65; margin-top: 16px; }

.task-card {
  background: #FFF;
  border: 1px solid var(--border);
  border-radius: var(--radius-lg);
  overflow: hidden;
}
.task-card-head { padding: 22px 26px; border-bottom: 1px solid var(--border); }
.task-card-head h3 { font-size: 17px; }
.task-card-head p { font-size: 12.5px; color: var(--faint); margin: 5px 0 0; }
.task-table { width: 100%; border-collapse: collapse; }
.task-table th {
  text-align: left;
  font-family: 'Space Grotesk', sans-serif;
  font-size: 10px; font-weight: 700; letter-spacing: .06em; text-transform: uppercase;
  color: var(--faint);
  padding: 10px 26px;
  border-bottom: 1px solid var(--border);
}
.task-table td {
  padding: 11px 26px;
  font-size: 13px;
  color: var(--muted);
  border-bottom: 1px solid #F5EBE1;
}
.task-table tr:last-child td { border-bottom: none; }

.value-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 14px;
  margin-top: 16px;
}
.value-card {
  border-radius: var(--radius-md);
  padding: 24px 26px;
}
.value-card.peach { background: var(--peach); border: 1px solid var(--peach-border); }
.value-card.white { background: #FFF; border: 1px solid var(--border); }
.value-card h4 { font-size: 16px; }
.value-card.peach h4 { color: var(--orange-dark); }
.value-card p { font-size: 13px; line-height: 1.55; color: var(--muted); margin: 8px 0 0; }

/* Testimonials */
.testimonials { background: var(--cream); }
.quote-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 14px;
}
.quote-card {
  background: var(--peach);
  border: 1px solid var(--peach-border);
  border-radius: var(--radius-md);
  padding: 24px 26px;
}
.quote-card .kicker {
  font-size: 10px; font-weight: 700; letter-spacing: .1em; text-transform: uppercase; color: var(--faint);
}
.quote-card p.quote {
  font-family: 'Space Grotesk', sans-serif;
  font-weight: 600;
  font-size: 15px;
  line-height: 1.45;
  color: var(--ink);
  margin: 10px 0 0;
}
.metrics-box {
  background: var(--ink);
  color: var(--cream);
  border-radius: var(--radius-md);
  padding: 24px 26px;
  margin-top: 14px;
}
.metrics-box .kicker { color: var(--gold); font-size: 10px; font-weight: 700; letter-spacing: .1em; text-transform: uppercase; }
.metrics-box dl {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 14px;
  margin: 14px 0 0;
}
.metrics-box dt { font-size: 11.5px; opacity: .75; }
.metrics-box dd { margin: 4px 0 0; font-family: 'Space Grotesk', sans-serif; font-weight: 700; font-size: 19px; color: var(--gold); }

/* FAQ */
.faq-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 12px;
}
details.faq-item {
  background: #FFF;
  border: 1px solid var(--border);
  border-radius: var(--radius-sm);
  padding: 6px 20px;
}
details.faq-item summary {
  cursor: pointer;
  list-style: none;
  padding: 14px 0;
  font-family: 'Space Grotesk', sans-serif;
  font-weight: 700;
  font-size: 14.5px;
  display: flex;
  justify-content: space-between;
  align-items: center;
  gap: 12px;
}
details.faq-item summary::-webkit-details-marker { display: none; }
details.faq-item summary::after {
  content: '+';
  font-size: 20px;
  color: var(--orange);
  transition: transform 0.15s ease;
  flex: none;
}
details.faq-item[open] summary::after { transform: rotate(45deg); }
details.faq-item p {
  margin: 0 0 16px;
  font-size: 13px;
  line-height: 1.55;
  color: var(--muted);
}

/* Final CTA */
.final-cta {
  background: var(--orange);
  color: #FFF;
  position: relative;
  overflow: hidden;
  text-align: center;
}
.final-cta::before {
  content: '';
  position: absolute;
  top: -140px; right: -110px;
  width: 380px; height: 380px;
  border: 2px solid rgba(255,255,255,.14);
  border-radius: 50%;
}
.final-cta::after {
  content: '';
  position: absolute;
  bottom: -180px; left: -100px;
  width: 320px; height: 320px;
  border: 2px solid rgba(255,255,255,.1);
  border-radius: 50%;
}
.final-cta-inner { position: relative; }
.final-cta h2 {
  font-size: clamp(30px, 5vw, 46px);
  max-width: 640px;
  margin: 14px auto 0;
  line-height: 1.15;
}
.final-cta p.lede {
  font-size: 16px;
  line-height: 1.6;
  opacity: .92;
  max-width: 520px;
  margin: 18px auto 30px;
}
.final-cta .hero-actions { justify-content: center; margin-bottom: 0; }

/* Footer */
footer { background: var(--ink); color: var(--cream); padding: 56px 0 30px; }
.footer-top {
  display: flex;
  justify-content: space-between;
  align-items: flex-start;
  flex-wrap: wrap;
  gap: 32px;
  padding-bottom: 36px;
  border-bottom: 1px solid rgba(255,255,255,.12);
}
.footer-brand-col { display: flex; flex-direction: column; gap: 18px; }
.footer-brand { display: flex; align-items: center; gap: 12px; }
.footer-brand .brand-name { font-family: 'Space Grotesk', sans-serif; font-weight: 700; font-size: 19px; }
.footer-brand .tagline { font-size: 12.5px; opacity: .7; margin-top: 2px; }
.footer-social { display: flex; flex-wrap: wrap; gap: 10px; }
.footer-social a {
  width: 34px; height: 34px; border-radius: 50%;
  display: flex; align-items: center; justify-content: center;
  background: rgba(255,255,255,.08); color: rgba(255,255,255,.75);
  transition: background .15s ease, color .15s ease;
}
.footer-social a:hover { background: var(--orange); color: #FFF; }
.footer-social svg { width: 17px; height: 17px; }
.footer-social.on-light a { background: rgba(226,78,41,.08); color: var(--ink); }
.footer-social.on-light a:hover { background: var(--orange); color: #FFF; }
.footer-links { display: flex; gap: 48px; flex-wrap: wrap; }
.footer-col h4 {
  font-size: 11px; font-weight: 700; letter-spacing: .1em; text-transform: uppercase; color: var(--gold);
  margin-bottom: 12px;
}
.footer-col a { display: block; color: rgba(255,255,255,.82); font-size: 13.5px; margin-bottom: 9px; }
.footer-col a:hover { color: #FFF; }
.footer-bottom {
  display: flex;
  justify-content: space-between;
  flex-wrap: wrap;
  gap: 10px;
  padding-top: 22px;
  font-size: 12px;
  opacity: .6;
}

/* ===== Sub-page hero (How it works / Pricing / For Helpers / About / FAQ) ===== */
.page-hero {
  background: var(--orange);
  color: #FFF;
  position: relative;
  overflow: hidden;
  padding: 64px 0 56px;
}
.page-hero::before {
  content: '';
  position: absolute;
  top: -130px; right: -110px;
  width: 340px; height: 340px;
  border: 2px solid rgba(255,255,255,.14);
  border-radius: 50%;
}
.page-hero-inner { position: relative; display: flex; justify-content: space-between; align-items: flex-end; gap: 30px; flex-wrap: wrap; }
.page-hero h1 { font-size: clamp(34px, 5vw, 54px); line-height: 1.03; max-width: 640px; }
.page-hero .hero-lede { margin: 16px 0 0; max-width: 560px; font-size: 16.5px; }
.page-hero .hero-badge { margin-bottom: 20px; }
.breadcrumb {
  display: flex; align-items: center; gap: 8px;
  font-size: 13px; font-weight: 600; color: var(--faint);
  padding: 16px 0;
}
.breadcrumb a { color: var(--faint); }
.breadcrumb a:hover { color: var(--orange-dark); }
.breadcrumb span.sep { opacity: .5; }
.breadcrumb span.current { color: var(--ink); }

/* ===== Icon badge (illustrative glyphs for eye-engagement) ===== */
.icon-badge {
  width: 52px; height: 52px;
  border-radius: 14px;
  background: var(--peach);
  display: flex; align-items: center; justify-content: center;
  flex: none;
}
.icon-badge svg { width: 26px; height: 26px; }
.icon-badge.green { background: var(--green-bg); }
.icon-badge.dark { background: rgba(255,255,255,.14); }
.icon-badge.lg { width: 68px; height: 68px; border-radius: 18px; }
.icon-badge.lg svg { width: 34px; height: 34px; }

.step-card .step-num.icon-badge { margin-bottom: 16px; }

/* ===== App store badges ===== */
.badge-row { display: flex; gap: 12px; flex-wrap: wrap; }
.store-badge {
  display: inline-flex;
  align-items: center;
  gap: 12px;
  background: var(--ink);
  color: #FFF;
  border-radius: 12px;
  padding: 10px 18px 10px 14px;
  border: 1px solid rgba(255,255,255,.14);
  transition: transform 0.15s ease, background 0.15s ease;
}
.store-badge:hover { transform: translateY(-1px); background: #382C24; color: #FFF; }
.store-badge svg { width: 24px; height: 24px; flex: none; }
.store-badge .badge-text { display: flex; flex-direction: column; line-height: 1.25; }
.store-badge .badge-kicker { font-size: 10px; opacity: .78; }
.store-badge .badge-name { font-family: 'Space Grotesk', sans-serif; font-weight: 700; font-size: 15.5px; }
.store-badge.soon { opacity: .92; }
.store-badge.soon .badge-kicker { color: var(--gold); opacity: 1; font-weight: 700; letter-spacing: .04em; text-transform: uppercase; }
.store-badge.on-light { background: #FFF; color: var(--ink); border-color: var(--border); }
.store-badge.on-light:hover { background: var(--cream); color: var(--ink); }

.waitlist-note { font-size: 12.5px; color: var(--faint); margin-top: 10px; }
.hero .waitlist-note, .final-cta .waitlist-note { color: rgba(255,255,255,.8); }

/* ===== Avatars (testimonials) ===== */
.avatar {
  width: 42px; height: 42px;
  border-radius: 50%;
  display: flex; align-items: center; justify-content: center;
  font-family: 'Space Grotesk', sans-serif;
  font-weight: 700;
  font-size: 14px;
  flex: none;
}
.avatar.a1 { background: #F6D8C6; color: var(--orange-dark); }
.avatar.a2 { background: var(--green-bg); color: var(--green); }
.avatar.a3 { background: #EFE0D0; color: #8A6A4A; }
.quote-top { display: flex; align-items: center; gap: 12px; margin-bottom: 6px; }
.quote-top .who { font-family: 'Space Grotesk', sans-serif; font-weight: 700; font-size: 13.5px; color: var(--ink); }
.quote-top .role { font-size: 11.5px; color: var(--faint); }

/* ===== Pills (helper task categories) ===== */
.pill-row { display: flex; flex-wrap: wrap; gap: 10px; }
.pill {
  background: var(--peach);
  color: var(--orange-dark);
  font-weight: 600;
  font-size: 13.5px;
  padding: 9px 16px;
  border-radius: 999px;
}
.pill.green { background: var(--green-bg); color: var(--green); }

/* value-card green variant (vetting tiers, etc.) */
.value-card.green { background: var(--green-bg); border: 1px solid var(--green-border); }
.value-card.green h4 { color: var(--green); }
.value-card.green p { color: #4C5C52; }
.value-card .kicker-label { font-size: 12px; font-weight: 600; color: var(--faint); margin-top: 2px; display: block; }
.value-card.green .kicker-label { color: #7B9488; }

/* ===== Illustration frames (decorative SVG scenes) ===== */
.illustration-frame {
  border-radius: var(--radius-lg);
  overflow: hidden;
  background: var(--cream);
  border: 1px solid var(--border);
  display: flex;
  align-items: center;
  justify-content: center;
  padding: 30px;
}
.illustration-frame.orange { background: var(--orange); border-color: transparent; }
.illustration-frame.dark { background: var(--ink); border-color: transparent; }
.illustration-frame svg { width: 100%; height: auto; }

.split-hero {
  display: grid;
  grid-template-columns: 1.1fr 0.9fr;
  gap: 32px;
  align-items: center;
}

/* ===== Two-col intro (About / For Helpers pages) ===== */
.intro-split {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 40px;
  align-items: center;
}

/* ===== Numbered timeline (for-helpers signup steps) ===== */
.timeline { display: flex; flex-direction: column; gap: 14px; }
.timeline-step {
  display: flex;
  gap: 20px;
  background: #FFF;
  border: 1px solid var(--border);
  border-radius: var(--radius-md);
  padding: 22px 26px;
  align-items: flex-start;
}
.timeline-step .icon-badge { background: var(--orange); }
.timeline-step .icon-badge svg { color: #FFF; stroke: #FFF; }
.timeline-step h3 { font-size: 16.5px; margin-bottom: 6px; }
.timeline-step p { margin: 0; font-size: 13.5px; line-height: 1.5; color: var(--muted); }

/* ===== Earnings callout ===== */
.earnings-card {
  background: var(--ink);
  color: var(--cream);
  border-radius: var(--radius-lg);
  padding: 34px 38px;
  display: grid;
  grid-template-columns: 1fr auto;
  gap: 24px;
  align-items: center;
}
.earnings-card .big-num { font-family: 'Space Grotesk', sans-serif; font-weight: 700; font-size: 46px; color: var(--gold); letter-spacing: -.02em; }
.earnings-card .big-num-label { font-size: 12.5px; opacity: .75; margin-top: 4px; }

/* ===== Cross-page link cards (SEO internal linking) ===== */
.link-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 14px; }
.link-card {
  background: #FFF;
  border: 1px solid var(--border);
  border-radius: var(--radius-md);
  padding: 22px 24px;
  display: block;
  transition: transform 0.15s ease, box-shadow 0.15s ease;
}
.link-card:hover { transform: translateY(-2px); box-shadow: var(--shadow); color: var(--ink); }
.link-card h3 { font-size: 15.5px; color: var(--ink); }
.link-card p { font-size: 12.5px; color: var(--muted); margin: 6px 0 0; }
.link-card .arrow { color: var(--orange); font-weight: 700; margin-top: 10px; display: block; }

/* ===== Photo frames (real photography, hero/section imagery) ===== */
.photo-frame {
  border-radius: var(--radius-lg);
  overflow: hidden;
  box-shadow: 0 20px 50px rgba(42, 33, 28, 0.25);
}
.photo-frame img { width: 100%; height: 100%; display: block; object-fit: cover; }
.hero .photo-frame { aspect-ratio: 4 / 3; }
.page-hero .photo-frame { max-width: 380px; aspect-ratio: 4 / 3; box-shadow: 0 16px 40px rgba(0,0,0,.3); }
.illustration-frame img { width: 100%; height: auto; display: block; }

/* ===== Phone mockup (real product screenshot) ===== */
.phone-mockup {
  position: relative;
  width: 210px;
  margin: 0 auto;
  background: var(--ink);
  border-radius: 34px;
  padding: 12px;
  box-shadow: 0 20px 50px rgba(0, 0, 0, 0.35);
}
.phone-mockup .phone-screen {
  width: 100%;
  display: block;
  border-radius: 22px;
  overflow: hidden;
}
.phone-mockup .phone-screen img { width: 100%; display: block; }
.phone-mockup .phone-notch {
  position: absolute;
  top: 12px;
  left: 50%;
  transform: translateX(-50%);
  width: 76px;
  height: 20px;
  background: var(--ink);
  border-radius: 0 0 14px 14px;
  z-index: 2;
}
.phone-mockup .phone-home {
  position: absolute;
  bottom: 20px;
  left: 50%;
  transform: translateX(-50%);
  width: 76px;
  height: 4px;
  background: rgba(255, 255, 255, 0.4);
  border-radius: 999px;
  z-index: 2;
}
.page-hero .phone-mockup { width: 190px; }

/* ===== Blob grid (organic bento graphic, hero decoration) ===== */
.blob-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  grid-template-rows: 1fr 1fr;
  gap: 12px;
  aspect-ratio: 1;
  width: 100%;
  max-width: 380px;
  margin: 0 auto;
  background: rgba(255,255,255,.16);
  border-radius: 32px;
  padding: 14px;
}
.blob-grid .cell { min-height: 0; }
.blob-grid .c1 { background: var(--cream); border-radius: 0 0 100% 0; }
.blob-grid .c2 { background: var(--gold); border-radius: 0 0 0 100%; }
.blob-grid .c3 { background: #FFF; border-radius: 0 100% 0 0; }
.blob-grid .c4 { background: var(--ink); border-radius: 100% 0 0 0; }
.page-hero .blob-grid { max-width: 220px; }
.blob-grid.on-light { background: rgba(226,78,41,.06); }
.blob-grid.on-light .c1 { background: var(--peach); }
.blob-grid.on-light .c2 { background: var(--gold); }
.blob-grid.on-light .c3 { background: var(--green-bg); }
.blob-grid.on-light .c4 { background: var(--orange); }

/* ===== Organic corner (asymmetric large-radius accent) ===== */
.organic-corner { border-radius: 46px 20px 20px 20px; }
.organic-corner.flip { border-radius: 20px 46px 20px 20px; }

/* ===== Helper Pro badge & upgrade card ===== */
.pro-badge {
  display: inline-flex;
  align-items: center;
  gap: 9px;
  background: linear-gradient(135deg, var(--gold), var(--orange));
  color: #FFF;
  font-family: 'Space Grotesk', sans-serif;
  font-weight: 700;
  font-size: 15px;
  letter-spacing: .02em;
  padding: 11px 22px;
  border-radius: 999px;
}
.pro-badge .star { font-size: 15px; line-height: 1; }
.pro-badge.sm { font-size: 12px; padding: 6px 13px; gap: 6px; }
.pro-card {
  background: #FFF;
  border: 1px solid var(--border);
  border-radius: var(--radius-lg);
  padding: 30px 34px;
  display: grid;
  grid-template-columns: auto 1fr auto;
  gap: 26px;
  align-items: center;
}
.pro-card .pro-showcase {
  background: var(--ink);
  border-radius: var(--radius-md);
  padding: 26px 30px;
  display: flex;
  align-items: center;
  justify-content: center;
}
.pro-card h4 { font-size: 18px; margin-bottom: 8px; }
.pro-card p { font-size: 13.5px; line-height: 1.55; color: var(--muted); margin: 0; }
.pro-card .pro-price { font-family: 'Space Grotesk', sans-serif; font-weight: 700; font-size: 15px; color: var(--orange-dark); margin-top: 8px; display: block; }

/* ===== Waitlist modal ===== */
.waitlist-modal {
  position: fixed;
  inset: 0;
  z-index: 1000;
  background: rgba(42, 33, 28, 0.55);
  display: flex;
  align-items: center;
  justify-content: center;
  padding: 20px;
  opacity: 0;
  visibility: hidden;
  transition: opacity 0.2s ease;
}
.waitlist-modal.open { opacity: 1; visibility: visible; }
.waitlist-dialog {
  position: relative;
  background: var(--cream);
  border-radius: var(--radius-lg);
  padding: 40px;
  max-width: 440px;
  width: 100%;
  max-height: 90vh;
  overflow-y: auto;
  box-shadow: 0 30px 70px rgba(0, 0, 0, 0.35);
  transform: translateY(12px);
  transition: transform 0.2s ease;
}
.waitlist-modal.open .waitlist-dialog { transform: translateY(0); }
.waitlist-close {
  position: absolute;
  top: 16px;
  right: 16px;
  width: 32px;
  height: 32px;
  border-radius: 50%;
  border: none;
  background: rgba(42, 33, 28, 0.08);
  color: var(--ink);
  font-size: 20px;
  line-height: 1;
  cursor: pointer;
  display: flex;
  align-items: center;
  justify-content: center;
}
.waitlist-close:hover { background: rgba(42, 33, 28, 0.16); }
.waitlist-dialog h3 {
  font-size: 24px;
  margin: 10px 0 0;
  line-height: 1.25;
}
.waitlist-sub {
  font-size: 14px;
  line-height: 1.55;
  color: var(--muted);
  margin: 12px 0 22px;
}
.waitlist-role-toggle {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 8px;
  margin-bottom: 16px;
}
.waitlist-role-toggle label {
  display: flex;
  align-items: center;
  justify-content: center;
  gap: 6px;
  border: 1.5px solid var(--border);
  border-radius: 999px;
  padding: 10px 12px;
  font-size: 13px;
  font-weight: 600;
  cursor: pointer;
  color: var(--muted);
  transition: border-color 0.15s ease, color 0.15s ease, background 0.15s ease;
}
.waitlist-role-toggle input {
  position: absolute;
  opacity: 0;
  width: 0;
  height: 0;
}
.waitlist-role-toggle input:checked + span { color: var(--orange-dark); }
.waitlist-role-toggle label:has(input:checked) {
  border-color: var(--orange);
  background: var(--peach);
  color: var(--orange-dark);
}
.waitlist-field {
  display: block;
  margin-bottom: 14px;
}
.waitlist-field span {
  display: block;
  font-size: 12.5px;
  font-weight: 600;
  color: var(--ink);
  margin-bottom: 6px;
}
.waitlist-field input {
  width: 100%;
  padding: 12px 14px;
  border-radius: 12px;
  border: 1.5px solid var(--border);
  background: #FFF;
  font-family: 'Hanken Grotesk', sans-serif;
  font-size: 14.5px;
  color: var(--ink);
}
.waitlist-field input:focus {
  outline: none;
  border-color: var(--orange);
}
.waitlist-submit { width: 100%; margin-top: 4px; }
.waitlist-submit:disabled { opacity: 0.6; cursor: default; transform: none; }
.waitlist-privacy {
  font-size: 11.5px;
  color: var(--faint);
  text-align: center;
  margin: 14px 0 0;
}
.waitlist-panel-success, .waitlist-panel-duplicate, .waitlist-panel-error {
  text-align: center;
}
.waitlist-icon {
  width: 52px;
  height: 52px;
  border-radius: 50%;
  background: var(--green-bg);
  color: var(--green);
  font-size: 22px;
  font-weight: 700;
  display: flex;
  align-items: center;
  justify-content: center;
  margin: 0 auto 6px;
}
.waitlist-panel-success .btn, .waitlist-panel-duplicate .btn, .waitlist-panel-error .btn {
  width: 100%;
  margin-top: 6px;
}

/* ===== Guilt reframe ===== */
.reframe {
  background: var(--ink);
  color: var(--cream);
  border-radius: var(--radius-lg);
  padding: 40px 44px;
  margin-top: 20px;
  display: grid;
  grid-template-columns: 1.15fr 1fr;
  gap: 40px;
  align-items: center;
}
.reframe .eyebrow { color: var(--gold); }
.reframe h3 {
  font-family: 'Space Grotesk', sans-serif;
  font-size: clamp(24px, 3vw, 33px);
  line-height: 1.12;
  margin: 10px 0 0;
  text-wrap: balance;
}
.reframe p {
  font-size: 15px;
  line-height: 1.65;
  color: rgba(251, 244, 237, .82);
  margin: 14px 0 0;
}
.reframe-facts { display: grid; gap: 12px; }
.reframe-fact {
  background: rgba(255, 255, 255, .06);
  border: 1px solid rgba(255, 255, 255, .12);
  border-radius: var(--radius-md);
  padding: 18px 20px;
}
.reframe-fact .num {
  font-family: 'Space Grotesk', sans-serif;
  font-size: 27px;
  font-weight: 700;
  color: var(--gold);
  line-height: 1;
}
.reframe-fact p {
  font-size: 13px;
  line-height: 1.5;
  margin: 7px 0 0;
  color: rgba(251, 244, 237, .78);
}
.reframe-fact cite {
  display: block;
  font-style: normal;
  font-size: 11px;
  letter-spacing: .06em;
  text-transform: uppercase;
  color: rgba(251, 244, 237, .5);
  margin-top: 8px;
}

/* ===== ROI calculator ===== */
.roi-calc {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 18px;
  margin-top: 16px;
  align-items: stretch;
}
.roi-inputs {
  background: #FFF;
  border: 1px solid var(--border);
  border-radius: var(--radius-lg);
  padding: 30px 32px;
}
.roi-field { margin-bottom: 26px; }
.roi-field:last-of-type { margin-bottom: 0; }
.roi-field-head {
  display: flex;
  justify-content: space-between;
  align-items: baseline;
  gap: 12px;
  margin-bottom: 12px;
}
.roi-field label {
  font-size: 14px;
  font-weight: 600;
  color: var(--ink);
}
.roi-field .roi-value {
  font-family: 'Space Grotesk', sans-serif;
  font-size: 20px;
  font-weight: 700;
  color: var(--orange);
  white-space: nowrap;
}
.roi-field input[type="range"] {
  -webkit-appearance: none;
  appearance: none;
  width: 100%;
  height: 6px;
  border-radius: 999px;
  background: var(--peach);
  border: 1px solid var(--peach-border);
  outline: none;
}
.roi-field input[type="range"]::-webkit-slider-thumb {
  -webkit-appearance: none;
  appearance: none;
  width: 24px;
  height: 24px;
  border-radius: 50%;
  background: var(--orange);
  border: 3px solid #FFF;
  box-shadow: 0 2px 8px rgba(226, 78, 41, .4);
  cursor: pointer;
}
.roi-field input[type="range"]::-moz-range-thumb {
  width: 24px;
  height: 24px;
  border-radius: 50%;
  background: var(--orange);
  border: 3px solid #FFF;
  box-shadow: 0 2px 8px rgba(226, 78, 41, .4);
  cursor: pointer;
}
.roi-field input[type="range"]:focus-visible { box-shadow: 0 0 0 3px rgba(226, 78, 41, .25); }
.roi-hint { font-size: 12.5px; color: var(--faint); margin: 10px 0 0; }

.roi-result {
  background: var(--orange);
  color: #FFF;
  border-radius: var(--radius-lg);
  padding: 30px 32px;
  display: flex;
  flex-direction: column;
  justify-content: center;
}
.roi-result .eyebrow { color: rgba(255, 255, 255, .85); }
.roi-total {
  font-family: 'Space Grotesk', sans-serif;
  font-size: clamp(40px, 6vw, 60px);
  font-weight: 700;
  line-height: 1;
  margin: 10px 0 6px;
}
.roi-total-sub { font-size: 14.5px; opacity: .9; line-height: 1.5; }
.roi-compare {
  margin-top: 22px;
  padding-top: 20px;
  border-top: 1px solid rgba(255, 255, 255, .25);
  display: grid;
  gap: 12px;
}
.roi-compare-row { display: flex; justify-content: space-between; align-items: baseline; gap: 14px; font-size: 14px; }
.roi-compare-row span:last-child { font-weight: 700; white-space: nowrap; }
.roi-verdict {
  margin-top: 18px;
  background: rgba(255, 255, 255, .14);
  border-radius: var(--radius-sm);
  padding: 14px 16px;
  font-size: 14px;
  line-height: 1.5;
}
.roi-verdict strong { font-weight: 700; }
.roi-disclaimer { font-size: 12px; color: var(--faint); margin: 14px 0 0; text-align: center; }

/* ===== Waitlist incentives ===== */
.waitlist-perks {
  list-style: none;
  padding: 0;
  margin: 0 0 20px;
  display: grid;
  gap: 10px;
}
.waitlist-perks li {
  display: flex;
  gap: 10px;
  align-items: flex-start;
  font-size: 13.5px;
  line-height: 1.5;
  color: var(--muted);
}
.waitlist-perks .tick {
  flex: 0 0 auto;
  width: 18px;
  height: 18px;
  border-radius: 50%;
  background: var(--green-bg);
  color: var(--green);
  font-size: 11px;
  font-weight: 700;
  display: flex;
  align-items: center;
  justify-content: center;
  margin-top: 1px;
}
.waitlist-perks strong { color: var(--ink); font-weight: 700; }
.waitlist-referral {
  margin-top: 18px;
  background: var(--peach);
  border: 1px solid var(--peach-border);
  border-radius: var(--radius-md);
  padding: 18px 20px;
  text-align: left;
}
.waitlist-referral h4 { font-size: 14.5px; margin: 0; color: var(--ink); }
.waitlist-referral p { font-size: 13px; line-height: 1.55; color: var(--muted); margin: 7px 0 0; }
.referral-link-row { display: flex; gap: 8px; margin-top: 12px; }
.referral-link-row input {
  flex: 1 1 auto;
  min-width: 0;
  font-family: inherit;
  font-size: 12.5px;
  color: var(--muted);
  padding: 10px 12px;
  border: 1px solid var(--peach-border);
  border-radius: var(--radius-sm);
  background: #FFF;
}
.referral-copy {
  flex: 0 0 auto;
  border: none;
  cursor: pointer;
  font-family: inherit;
  font-size: 13px;
  font-weight: 700;
  color: #FFF;
  background: var(--orange);
  border-radius: var(--radius-sm);
  padding: 10px 16px;
}
.referral-copy:hover { background: var(--orange-dark); }
.referral-share { display: flex; gap: 8px; margin-top: 10px; flex-wrap: wrap; }
.referral-share a {
  font-size: 12.5px;
  font-weight: 600;
  color: var(--orange-dark);
  background: #FFF;
  border: 1px solid var(--peach-border);
  border-radius: 999px;
  padding: 7px 14px;
}
.referral-share a:hover { background: var(--orange); color: #FFF; border-color: var(--orange); }

/* ===== Responsive ===== */
@media (max-width: 900px) {
  .stat-strip { grid-template-columns: repeat(2, 1fr); }
  .stat-grid { grid-template-columns: repeat(2, 1fr); }
  .steps { grid-template-columns: repeat(2, 1fr); }
  .personas { grid-template-columns: 1fr; }
  .pricing-grid { grid-template-columns: 1fr; }
  .quote-grid { grid-template-columns: 1fr; }
  .faq-grid { grid-template-columns: 1fr; }
  .metrics-box dl { grid-template-columns: repeat(2, 1fr); }
  .split-hero { grid-template-columns: 1fr; }
  .intro-split { grid-template-columns: 1fr; }
  .link-grid { grid-template-columns: 1fr 1fr; }
  .earnings-card { grid-template-columns: 1fr; text-align: left; }
  .pro-card { grid-template-columns: 1fr; text-align: center; }
  .reframe { grid-template-columns: 1fr; padding: 34px 30px; gap: 28px; }
  .roi-calc { grid-template-columns: 1fr; }
}

@media (max-width: 720px) {
  .nav-links, .nav-cta { display: none; }
  .nav-toggle { display: block; }
  section { padding: 60px 0; }
  .stat-strip { grid-template-columns: 1fr 1fr; padding: 22px; }
  .stat-grid { grid-template-columns: 1fr; }
  .steps { grid-template-columns: 1fr; }
  .quote-grid { grid-template-columns: 1fr; }
  .value-grid { grid-template-columns: 1fr; }
  .metrics-box dl { grid-template-columns: 1fr 1fr; }
  .hero { padding: 56px 0 44px; }
  .page-hero { padding: 44px 0 36px; }
  .footer-links { gap: 28px; }
  .link-grid { grid-template-columns: 1fr; }
  .badge-row { flex-direction: column; align-items: stretch; }
  .waitlist-dialog { padding: 30px 24px; }
  .blob-grid { max-width: 220px; margin-top: 8px; }
  .reframe { padding: 30px 24px; }
  .roi-inputs, .roi-result { padding: 26px 22px; }
  .referral-link-row { flex-direction: column; }
  .referral-copy { width: 100%; }
}

.mobile-menu {
  display: none;
  flex-direction: column;
  gap: 4px;
  padding: 0 24px 18px;
}
.mobile-menu.open { display: flex; }
.mobile-menu a {
  color: var(--ink);
  font-weight: 600;
  font-size: 15px;
  padding: 10px 0;
  border-bottom: 1px solid rgba(42,33,28,.08);
}


/* Footer column headings are <h3> so the document outline doesn't jump
   h2 -> h4 (WCAG 1.3.1). The tag changed; the look must not. */
.footer-col h3.footer-col-title {
  font-size: 13px;
  letter-spacing: .08em;
  text-transform: uppercase;
  color: var(--faint);
  margin: 0 0 14px;
  font-weight: 700;
}

/* Skip link — offscreen until focused, so keyboard users can jump past the
   nav on every page (WCAG 2.4.1). */
.skip-link {
  position: absolute;
  left: -9999px;
  top: 0;
  z-index: 1000;
  background: var(--ink);
  color: #fff;
  padding: 12px 18px;
  border-radius: 0 0 10px 0;
  font-weight: 700;
  text-decoration: none;
}
.skip-link:focus {
  left: 0;
  outline: 3px solid var(--orange);
  outline-offset: 2px;
}

/* ===== £20 new-finder offer bar ===== */
.offer-bar {
  background: var(--ink);
  color: #fff;
  border-bottom: 1px solid rgba(255, 255, 255, .08);
}
.offer-bar-inner {
  display: flex;
  align-items: center;
  gap: 14px;
  padding: 11px 24px;
  flex-wrap: wrap;
  justify-content: center;
  text-align: center;
}
.offer-bar p { margin: 0; font-size: 14.5px; color: rgba(255, 255, 255, .88); }
.offer-bar strong { color: #fff; }
.offer-pill {
  background: var(--orange);
  color: #fff;
  font-weight: 800;
  font-size: 12.5px;
  letter-spacing: .02em;
  padding: 5px 11px;
  border-radius: 999px;
  white-space: nowrap;
}
.offer-cta {
  color: #fff;
  font-weight: 700;
  font-size: 14px;
  text-decoration: underline;
  text-underline-offset: 3px;
  white-space: nowrap;
}
.offer-cta:hover { color: var(--orange); }
@media (max-width: 720px) {
  .offer-bar-inner { padding: 10px 16px; gap: 8px; }
  .offer-bar p { font-size: 13px; flex-basis: 100%; order: 3; }
}

/* ===== Home-screen install strip ===== */
.get-app-strip { background: var(--sand); padding: 72px 0; }
.get-app-inner { max-width: 720px; }
.get-app-strip h2 { margin: 10px 0 14px; }
.get-app-strip p { color: var(--muted); font-size: 16px; line-height: 1.65; margin: 0 0 20px; }
.get-app-steps { margin: 0 0 26px; padding-left: 20px; color: var(--muted); font-size: 15px; line-height: 1.9; }
.get-app-steps strong { color: var(--ink); }
.get-app-steps em { font-style: normal; font-weight: 700; color: var(--ink); }