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UK · mental-load removal platform

Get your
time back.

We don't just connect you to helpers. We remove the invisible work of remembering, planning, coordinating and worrying, and give you back the hours to earn, to grow, to rest, to be.

A woman relaxing with a coffee while working from home, task list handled by Helpcona
£65,618
The motherhood penalty over five years
71%
Of household mental load carried by mothers
77%
Of UK mothers avoid asking for help due to guilt
5 to 10 hrs
Reclaimed per week by early users

1 in 4 UK households now outsource household help. 42% of millennials would.

The core insight, from research

The mental load isn't the cleaning. It's remembering it needs doing.

Higher income doesn't fix it. Money buys out the physical work, not the thinking work. Helpcona removes both. Read our full brand story →

71%

UK mothers own 71% of the household mental load and carry 60% more unpaid work than men.

PNAS

Peer-reviewed research (2017, n=6,271) shows outsourcing disliked tasks raises life satisfaction.

£65k

The motherhood penalty is £65,618 over five years. Every hour freed is an hour back to earning or resting.

If you feel guilty asking for help

You are not failing. You are carrying work nobody counted.

77% of UK mothers avoid asking for help because of guilt. That guilt is not evidence you should be coping alone, it is evidence the load was never shared fairly to begin with. The research is unambiguous: buying back time does not make you worse at running a home. It makes you happier in it, and easier to live with.

71%

of the household mental load in the UK is carried by mothers, alongside 60% more unpaid work than men.

UK time-use research
n=6,271

Peer-reviewed research found that spending money to outsource disliked tasks directly raises life satisfaction and reduces relationship strain.

PNAS, 2017
1 in 4

UK households already outsource household help. You would not be the exception, you would be the norm.

UK household survey data
The mental load tax

What is the invisible work actually costing you?

Move the two sliders. This is the value of the hours you currently spend on household admin, priced at what your own time is worth.

£25/hr

Your hourly rate, or your salary divided by the hours you actually work.

8 hrs

Cleaning, laundry, groceries, errands, meal planning, chasing appointments, and remembering all of it.

Your annual mental load tax
£10,400

That is what 8 hours a week is worth over a year, at £25 an hour.

Helpcona platform fee£0/year
Hours handed back to you416 hrs/year
Helpcona costs £0 to use. You only pay for the tasks you choose to hand over.

The platform is free. You pay only for the tasks you book, and the price is always shown before you confirm. See the full pricing breakdown.

How Helpcona works

Voice to task. AI breakdown. Done.

Four steps take you from a messy mental list to a task that's handled by a trusted local helper. See the full walkthrough →

Voice-to-task

Speak your tasks the way your brain works. No typing, no organising.

AI breakdown

The messy memo becomes clear, actionable tasks with deadlines.

Helper assignment

You choose who does what, and set frequency and budget.

Photo proof

Every task is tracked and confirmed. You always know it's done.

Join as a helper

Take the burden off a neighbour, and get paid for it.

Every task a client hands off is a weight lifted from a real household nearby. Helpcona helpers set their own rates, choose their own hours, and keep the majority of what they earn.

Cleaning Errands Gardening Childcare · DBS Buddy & companion · DBS
A mum walking two smiling kids to school, the mental load handled by Helpcona
What it changes

"I got my time back."

RA
Rebecca A.
Ambitious Professional

"Helpcona gave me back 8 hours a week. That's my next promotion or my evening. The mental load was killing my career. Now it's gone."

SK
Sarah K.
Mompreneur

"I got my time back. The mental load is gone. My business is growing. My relationship is better. Worth every penny."

JT
Jo T.
Overwhelmed Parent

"Before: burnt out, resentful, unfocused. After: energised, career growing, partner happier."

Typical results, 30 days in
Hours reclaimed/week
8
Career impact
+£8k/year
Sleep
5 to 7 hrs
Stress (out of 10)
7 to 4
Explore Helpcona

Everything you need to know.

On your phone

Put Helpcona on your home screen.

Helpcona runs in your browser — nothing to download from an app store. Open it on your phone and add it to your home screen for a full-screen app, instant launches, and updates when a helper is on the way.

  1. iPhone: open Helpcona in Safari, tap Share, then Add to Home Screen.
  2. Android: open Helpcona in Chrome, then tap Install when prompted.
Open Helpcona
The north star

Remove the mental load, give back time, change lives.

Helpcona is free to join. Create an account, post your first task in minutes, and we'll credit you £20 toward your next booking.